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Own the execution of our Tier 3 conferences, in-territory events, and chapter/association sponsorships. You’ll help define and scale a field marketing motion that’s grounded in experimentation, anchored in data, and focused relentlessly on generating pipeline and helping reps close deals. Expect to get your hands dirty—this is a full-stack role across strategy, logistics, on-site execution, and post-event excellence.

What you’ll do

Run and refine regional events that drive pipeline:

• Own execution of Tier 3 conferences, roadshow-style events, association and chapter activations, partner events, and localized experiences (dinners, roundtables, panels, VIP activities).
• Build, test, and optimize a field playbook—standardizing timelines, pre/post workflows, outreach sequences, lead capture, follow-up SLAs, and field enablement.
• Develop a city rotation strategy rooted in pipeline, intent, and customer density—ensuring every event is staged with a revenue outcome in mind.

Deliver flawless execution:

• Manage end-to-end logistics: venue/vendor sourcing, budgeting, attendee comms, on-site setup, and staffing.
• Partner with Sales to ensure territory reps are bought in, prepared, and supported with the right assets.
• Maintain brand consistency across events—from signage and swag to tone and vibe.
• Support cross-functional campaigns with field activations tied to product launches, partner pushes, and customer communities.

Track, measure, and improve:

• In collaboration with the Senior Events Manager and Director of Demand Generation, define goals for every event and build reporting dashboards that track attendance, spend, lead quality, follow-up activity, and revenue influence.
• Share post-mortems and recommendations to inform event prioritization and forecast quarterly field performance.
• Test new formats, vendors, and tactics—learning what works for each segment and region.

What success looks like (6–12 months)

• Built a consistent field cadence in core territories with strong alignment between Marketing and Sales.
• Documented, repeatable playbook for Tier 3 and down-market events.
• Events influence measurable pipeline and sales cycle acceleration.
• Reliable cost-per-lead and ROI benchmarks for each event type.
• A cycle of experimentation that informs broader event strategy.

What you bring

• 5+ years of field or event marketing experience, ideally in B2B SaaS or FinTech.
• Proven ability to plan and execute events that generate pipeline and elevate brand credibility.
• Comfortable rolling up your sleeves—you’re as excited to build strategy as you are to haul gear or set up a booth.
• Strong project management skills—you can juggle logistics, vendors, timelines, and internal stakeholders without breaking a sweat.
• Obsessed with outcomes—you care less about event checklists and more about impact on sales performance.
• Data-driven and results-oriented—you know your numbers, track them closely, and iterate fast.
• Excellent communicator, collaborator, and brand steward.

Tools you may use here

Event logistics & ops: Splash, Bizzabo, ZoomInfo Events, Asana

Marketing & CRM: HubSpot, Salesforce

Sales alignment & follow-up: Outreach, Qualified, LinkedIn Sales Navigator

Reporting & analytics: Salesforce dashboards, Looker/Tableau

(Event tool stack is evolving—flexibility and willingness to experiment is key.)

This is a hybrid position for candidates currently located in Raleigh, North Carolina, United States.