Principal Product Manager, Ad Exchange



Remote · United States
Posted on Saturday, August 12, 2023

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit

The Principal Product Manager, Ad Exchange is a key member of our Technology Team and supports the VP, Product. This person will be leading a pivotal piece of GumGum’s business: the Open Exchange Squad, which supports the health of our Ad Exchange. The Ad Exchange software handles a high volume of requests (30 million requests per minute) and is a highly distributed Java web service.

This role will focus on creating and forging a roadmap that maximizes revenue for a core business line for GumGum. You will be responsible for optimizing millions of Real-Time Bidding (RTB) auctions happening in the exchange and implementing various algorithms to increase bid rates from Demand Side Platforms (DSPs), maximize revenue, and reduce the cost of processing inventory impressions. This role requires an extensive knowledge of and experience with AdTech concepts such as RTB, as the team will work closely together to brainstorm ideas and test their theories.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NV, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN.

What You'll Achieve

  • Establish a product strategy, roadmap, and goals for the Open Exchange Squad and shapes and supports strategy across other squads
  • Engage in technical architecture discussions, solve ambiguous problems, and execute on a solution with a diverse squad of engineers across Ad Server, Data, and Web Engineering teams
  • Conduct ongoing research including meeting with internal stakeholders and clients to gain a deeper understanding of customer needs to inform the optimization and evolution of the Ad Exchange
  • Work directly with cutting-edge machine learning and distributed computing technologies in a highly scalable, cloud-based environment to optimize metrics related to Real-Time Bidding (RTB)
  • Improve performance of the Ad Server, including reducing RTB Auction Latency, increasing throughput and optimizing AWS cost by leveraging various metrics available for the Ad Server
  • Increase yield across the Open Exchange and GumGum’s core media offering
  • Develop and maintain a deep understanding of the advertising industry to guide decisions about our technical approach and key features to implement
  • Use technology and resources innovatively to implement various ad tech features, privacy frameworks and setup integrations with external partners
  • Collaborate with Engineering and other internal stakeholders like operations, marketing and sales to identify, prioritize and develop new features and improvements for our products, as well as provide support for any stakeholder issuesGuide and mentor other Product and Engineering colleagues outside of the Ad Exchange team
  • Displays expertise in the customer needs of their product, backed by data and research sourced from a multitude of sources

Skills You'll Bring

  • BA or CS Degree or equivalent work experience
  • Minimum 6 years of Product Management experience in an ad-tech environment
  • Must have experience in a high volume transaction system > 100k transactions/second
  • Must have experience in AdTech domain with successful implementation of Ad Products at an AdTech company
  • Must have experience with Real-Time Bidding (RTB) in the AdTech domain
  • Has partnered with engineering, marketing and design teams to define, build and launch new products on time and on budget.
  • Familiar with software development and collaboration tools (e.g. Atlassian)
  • Critical thinker and strong problem-solving skills
  • Customer-centric mindset with the capability of translating that into a clear and cogent product strategy and roadmap
  • Understand the product development process and has experience with one or more product development methodologies (e.g. agile, lean)
  • Be both detailed oriented and a big picture thinker with an ability to drive improvements to existing products and define new products
  • Strong negotiation skills and the ability to influence critical outcomes
  • Great communication skills to communicate with both technical and non-technical cross-functional team members and stakeholders
  • Demonstrated ability to create great working relationships and product results
  • Self-starter, with the ability to thrive in a dynamic, fast-paced environment
  • Has product intuition; can decipher between must do, like to have, and won’t do
  • An analytical mindset and logical approach to problem-solving based on drawing insights from data

Perks & Benefits

  • Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/family
  • Flexible Spending Accounts (FSA)
  • Short-Term and Long-Term Disability
  • Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeks
  • Transitional Return-to-Work Schedule from Parental Leave
  • Dependent Care FSA
  • Maven Family Support - Including fertility adoption and/or travel expenses to obtain medical care
  • Employer-Matched 401(k) Retirement Plan
  • Life Insurance and AD&D
  • Stock Incentive Program (role dependent)
  • Employee Assistance Program
  • Legal and Identity Theft Protection
  • Student Loan Repayment Assistance
  • Work From Home Stipend
  • Wellness Reimbursement
  • Flexible Time Off (Unlimited PTO)
  • Summer Fridays from the 1st Friday of May through the 1st Friday in September
  • Volunteer Time Off
  • Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
  • WeWork monthly pass
  • GumGum Gives Back volunteering/social impact opportunities
  • Virtual and in-person company events/celebrations
  • Anniversary recognition and awards
  • Business Travel Accident


  • BuiltIn #37 Best Places to Work 2023 across the United States
  • BuiltinLA #7 Best Places to Work 2022
  • BuiltinLA Best Places to Work 2021
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • Digiday Media Awards Europe finalist 2022 and 2021

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at

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