Account Director

GumGum

GumGum

Sales & Business Development
New York, USA
Posted on Tuesday, January 23, 2024

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Account Director role is an individual contributor responsible for prospecting and closing sales in GumGum’s Market Leading Contextual Advertising platform. Reporting to Group Sales Director in New York, this role is responsible for developing key relationships within large and mid-size agencies with occasional managerial guidance on strategic client calls. We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team.

Account Directors have experience and deep knowledge of the online media landscape, the advertising community and have at least 4+ years of digital media experience. The Account Director uses existing processes to solve a variety of challenging problems to deliver for clients. The role is required to apply independent judgment and discretion to select appropriate options from GumGum’s defined and proven products.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NV, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN, however we prefer candidates located in the new York area.

#li-remote

What You'll Achieve

  • Drive revenue for East Coast - Responsible for a book of business of $4M+ (yearly goal), driving renewal revenue and new business in New York. This role is responsible for prospecting and growing large to mid-sized agencies across a variety of accounts.
  • Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
    • Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP’s, and out of the box sales solutions
    • Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies. Support the sales of additional products such as Verity and provide market insights from clients
  • Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
  • Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
  • Internal Collaboration - Work with Account Manager, CSM, PSM and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.

Skills You'll Bring

  • Bachelor's Degree - ideally in Media or Marketing/Advertising field
  • 4+ years of selling experience in digital advertising sales
  • Experience managing a large book of business (4M+)
  • Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
  • Experience in selling Programmatic strongly preferred
  • Preferred strategic relationships across Horizon NY and other mid-size and large NYC media agencies.
  • Growing enterprise renewal accounts while simultaneously bringing in new business
  • Proficient in Salesforce (is comfortable logging meetings, calls, pulling reports, etc.)
  • PowerPoint, Excel and Word skills a must
  • Must possess superb written and verbal communication skills
  • Uses industry prospecting tools such as SellerCrowd and checks the trades for updates on accounts
  • Strong and strategic relationship building with clients
  • Strong organization and time management skills
  • Attention to detail and organization in daily tasks
  • Quick at problem solving internally and externally while managing stakeholders through the process
  • A self starter who is ready to grow Horizon NY exponentially
  • Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems
  • Looking for someone who is hungry, motivated and passionate about GumGum
  • Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required)
  • Proactive not reactive in approach
  • Sense of urgency in everything they do
  • Flexible and have the ability to adjust quickly to changing demands or strategies
  • Is open and adapts to change and innovation
  • Creative and thinks outside the box
  • Continue to grow both GumGum and industry knowledge
  • Must be a highly motivated team player

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from ($107,000 - $130,000) annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Awards

  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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