CRM Manager (Maternity Cover)



Remote · London, UK
Posted on Friday, March 29, 2024
  • Location: Holborn
  • Hybrid: 2-3 days per week in the office
  • Contract: Fixed term, maternity cover
  • Length: 6-9 months.

Who We Are:

Omaze is an entertainment company with a social purpose. We offer our customers the chance to win dream homes and support amazing causes. Omaze has partnered with the UK’s top charities, including the British Heart Foundation, RSPCA, Cancer Research UK and Great Ormond Street Hospital. Here in the UK, we’ve raised over £15 million for good causes.

Why You’ll Love Working at Omaze:

  • Growth: Omaze is one of the fastest-growing companies in the world, going after a $400 billion market.
  • Impact: You will be a part of a passionate team of world changers, dedicated to making a big ripple effect in the world.
  • Pioneering: We are doing something no one has ever done before.
  • Culture of learning and fun: We work hard to grow together and spread joy in the process.
  • Named one of Fast Company’s most innovative companies in 2020, #1 in the Social Good Category. Check it out!

Who We’re Seeking:

Omaze is seeking a skilled and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for managing CRM operations for our web and mobile platforms. Your expertise in CRM management, combined with your prior experience in pricing and offer strategy, will be critical in optimising customer engagement, enhancing marketing campaigns, and driving revenue growth.

What You’ll Do:

  • CRM Strategy and Operations: Develop and implement a comprehensive CRM strategy aligned with business objectives, focusing on both web and mobile platforms.
  • CRM Tools and Systems: Utilise and optimise CRM tools, including OneSignal and Braze, DynamicYield, Insider etc to enhance customer engagement, segmentation, and personalisation.
  • Data Management and Analysis: Oversee data management processes to ensure accuracy, integrity, and security. Analyse CRM data to identify trends, patterns, and insights for campaign optimisation.
  • Campaign Management: Plan, execute, and monitor CRM campaigns, leveraging segmentation, automation, and personalisation techniques. Implement pricing and offer strategies to drive customer conversion and retention.
  • User Engagement and Retention: Develop strategies to increase user engagement, loyalty, and lifetime value through effective CRM initiatives and personalised communication.
  • Performance Monitoring and Reporting: Track and analyse key CRM metrics, generate reports, and provide actionable insights to stakeholders. Continuously optimise CRM performance based on data-driven recommendations.
  • Cross-functional Collaboration: Collaborate with marketing, product, and analytics teams to ensure CRM initiatives align with overall business goals and deliver a seamless user experience.
  • Pricing and Offer Strategy: Utilise your prior experience in pricing and offer strategy to optimise revenue generation, drive conversions, and enhance customer satisfaction.
  • Partner Engagement: Work closely with our growth partner and their team of CRM professionals to execute highly effective CRM campaigns.

Our Ideal Candidate:

  • Proven experience (8+ years) in CRM management for web and mobile platforms.
  • In-depth knowledge and hands-on experience with any one of the following CRM tools: Klaviyo, OneSignal, Braze, DynamicYield, Insider.
  • Strong data management and analysis skills, including segmentation, personalisation, and campaign optimisation.
  • Prior experience in pricing and offer strategy, with a track record of driving revenue growth and improving customer acquisition and retention.
  • Proficiency in analysing CRM metrics, generating reports, and presenting actionable insights to stakeholders.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to think strategically, solve problems, and drive results in a fast-paced, high-growth environment.
  • Leadership experience, with a proven ability to lead and develop a team.
  • Passion for social impact and the mission of Omaze.

What we can offer:

  • Competitive salary and benefits including attractive equity package.
  • We actively seek out diversity of thought and experience to drive innovation. We welcome differences of background, identity, and perspective and work hard to ensure that all people can bring their authentic self to work at all times.