About Pearl

Pearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. With a $500B global market and over one million dental practices to serve, we’re just getting started.

The Role

The VP of Growth Marketing will build and run Pearl’s demand engine — owning paid media, SEO, and direct mail to drive demo volume and pipeline across SMB practices and DSOs. You will lead a focused, high-caliber team with a mandate to scale as Pearl expands into new products and markets. You’ll partner closely with Product Marketing, Brand/Comms, and the Sales teams, and be accountable for turning that alignment into measurable revenue performance.

Key Responsibilities

Your core mandate is to drive efficient pipeline growth by optimizing lead generation performance within and across channels — including paid search, paid social, direct mail, SEO, and events. You own the full system: strategy, execution, measurement, and iteration.

• Own demo volume and pipeline targets across independent and enterprise dental practices, with full accountability for CAC and ARR contribution

• Continuously optimize channel mix, targeting, creative, and spend allocation to improve demo volume and quality

• Run structured experimentation cycles across channels to find and scale what works

• Build SEO into a reliable high-intent inbound engine through content strategy, technical optimization, and conversion-focused landing pages

• Develop and scale direct mail programs targeting high-value practice segments, with clear response tracking and ROI measurement

• Partner with Studio and Brand/Comms to develop and test high-performance creative across paid channels

Who You Are

• 7+ years in marketing in a B2C or B2SMB sales-led environment, with direct ownership of paid media

• A seasoned demand-gen leader comfortable owning pipeline and revenue outcomes

• Deep expertise in performance channels: paid search, paid social, SEO, and direct mail

• Highly analytical — fluent in dashboards, attribution models, and experimentation

• Comfortable selling to or marketing toward practitioners or clinical buyers

• Strong cross-functional collaborator across PMM, Brand, Sales, and Product

• Builder by nature: you create systems and playbooks, not just campaigns

What Success Looks Like (First 12 Months)

• Consistent monthly demo growth across SMB and DSO segments

• Efficient CAC and improved demo-to-close rates across paid and organic channels

• SEO becomes a reliable high-intent inbound engine

• Direct mail programs generating measurable demo volume from targeted practice segments

• Transactional events produce measurable demo and pipeline results

• Clear dashboards and weekly operating rhythms established

• Strong alignment with Product Marketing and Brand/Comms

What We Offer

• Competitive compensation and benefits

• Flexible, uncapped PTO

• Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City